VIDEOHighlights from our 2021 event.
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DISTANCES
Competitors have 3 distances to choose from:
21KM |
10KM
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5KM
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SPOT PRIZE
The major spot prize for our 2022 event is a MAZDA CX-3. One lucky Women will be drawn out at the awards and will drive home in a brand new car.
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OUR START LINE
FINISH LINE
FINISHER MEDALS
AWARDS AREA
WHO TAKES PARTTotal number of competitors last year was 2165
NUMBERS IN EACH OF THE EVENTS 21km 352 10km 1236 5km 577 AGE GROUPS 19 & Under 3.7% 20 – 29 11.5% 30 – 39 29.7% 40 – 49 30.8% 50 – 59 17.8% 60 + 6.5% |
OLDEST COMPETITOR - 80
YOUNGEST - 5 73% came from Greater Auckland area. |
DEMOGRAPHIC
Our event is made up of affluent decision making women with household incomes of over $180,000.
They are highly educated with over 90% having received post high school education.
They exercise year round and have an average age of 42.
Over 70% are married and have taken action(visited a website, retailer, etc) as a result of seeing a sponsor at an event.
88% pay more for a product that is environmentally friendly.
44% have children under the age of 18.
Women now represend 68% of runners at events.
They are highly educated with over 90% having received post high school education.
They exercise year round and have an average age of 42.
Over 70% are married and have taken action(visited a website, retailer, etc) as a result of seeing a sponsor at an event.
88% pay more for a product that is environmentally friendly.
44% have children under the age of 18.
Women now represend 68% of runners at events.
Results from 2019 Event Survey
VIP AREA
A VIP area is set-up each year where Villa Maria staff can enjoy a wine, nibbles and a massage after their finish.
BRAND PRESENCE
Villa Maria has 34 signs and 22 flags placed around the event venue.
The Villa Maria logo will be on all of our emails. You will be able to add an ad to our sponsor emails. Our database is 25,863 and growing.
The Villa Maria logo and link is on our website.
www.womenshalfmarathon.co.nz
www.womenshalfmarathon.co.nz
The Villa Maria logo is on the top of all competitor race numbers.
COMMUNITY
Placement of the Villa Maria logo on flags and signs and in emails is very important, but for Villa Maria to stay ahead of its competition, Villa Maria needs to inspire its community. Inspiration is the bridge between the community and Villa Maria.
Inspiration is made up of emotion and emotions are fuelled by connections. Unite these connections together with an event and Villa Maria will have power. Power leads competitors to action. More action more sales for Villa Maria.
The emotion associated with an all women's event is huge. Partnering with the Women's Half Marathon gives Villa Maria the ability to form relationships with competitors. Resulting in Villa Maria being an inspirational leader making a lifelong love connection with consumers.
Inspiration is made up of emotion and emotions are fuelled by connections. Unite these connections together with an event and Villa Maria will have power. Power leads competitors to action. More action more sales for Villa Maria.
The emotion associated with an all women's event is huge. Partnering with the Women's Half Marathon gives Villa Maria the ability to form relationships with competitors. Resulting in Villa Maria being an inspirational leader making a lifelong love connection with consumers.
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